Fecha de publicación: 06/08/2020

Uruguay was chosen as a success story during a webinar organized in the framework of Outsource2LAC, one of the reference events in the global services industry.

Uruguay was chosen as a success story for its good practices in promoting the development and access to available talent for exporting services during a webinar organized in the framework of Outsource2LAC, one of the most important events in the global services industry in Latin America.

"Talent to export services: the cases of Uruguay and Chile" was held on July 21 and was attended by the executive director of Uruguay XXI, Jaime Miller, the coordinator of the talent development program of Uruguay XXI, Viviana Martinez, the director of INEFOP Pablo Darscht, the site manager Uruguay & Staffing Manager of Globant Bernardo Manzella and the Human Resources manager of BASF Ana Peluffo. 

During the webinar, both companies highlighted the quality of the country's human resources and considered them key factors for both the installation and the permanence of the company. 

"Uruguay is a country of open doors, everybody welcomed us", commented Ana Peluffo, Human Resources Manager of BASF, who highlighted the important role of Uruguay XXI in this sense and the flexibility of the agency at the moment of finding the best alternative to the needs of the company.  

At the same time, she highlighted the availability and quality of Uruguayan professionals, in terms of their level of updating, availability of languages, and handling of technology tools, but above all the eagerness to learn and take risks. "What made BASF stay was finding people with a desire to learn," she said.

BASF is one of the international companies that have chosen Uruguay as a regional hub for its operations, and currently has 500 employees. 

On his part, Bernardo Manzella, site manager Uruguay & Staffing Manager of Globant, said that in Uruguay there is a talent with a very good level of English and Portuguese and committed to the objectives of the organizations. "They feel part of and complement very well the strategic objectives of the company", he highlighted. The manager also stressed the tools Uruguay XXI has at their disposal for access and development of talent. "Uruguay XXI plays a key role in connecting the public and the private", he said. 

"The global services sector is a new and thriving sector of the economy. In only 15 years, the industry has had an accelerated development that explains part of the export growth in Uruguay. ", said Jaime Miller in his presentation. The executive director of Uruguay XXI mentioned that knowledge and certification in English and Portuguese are comparative advantages when it comes to making the decision to set up in Uruguay. 

"From Uruguay XXI we are dedicated not only to attraction, but we include talent as part of the strategy. We saw that it was not enough to accompany the companies when they arrived in the country, but that we had to facilitate their access to talent", explained Viviana Martínez, coordinator of the talent development program of Uruguay XXI. 

This is how Smart Talent came about, a portal that allows companies, talent, and the education system to interact and to have a "virtuous dialogue" between them, it explained. It currently has 36,000 registered people, more than 3,000 published opportunities, and 350 companies in the sector. Another outstanding initiative is the Finishing Schools program (Uruguay XXI-INEFOP) that provides training to companies installed in Uruguay that export services. This program has already trained 6500 people. 

For his part, Pablo Darscht, director of INEFOP, told the experience of linking up with Uruguay XXI and highlighted the close relationship between attracting investment and promoting employment and talent. He also highlighted the good practices involved in the implementation of Finishing Schools: customer focus, speed, and flexibility.    

Between 2012 and 2018 the Uruguayan government, with support from the IDB, developed the program to support global export services. It worked to position Uruguay internationally as a destination for companies in the sector, improve the regulatory framework and access to talent. As a result of these lines of action, the global services sector has shown exponential growth in the last decade.  

Between 2012 and 2019 more than 35 international companies decided to set up in Uruguay, more than 1900 new jobs were generated and there was an increase in exports of around 400 million dollars. In Uruguay, 21% of exports correspond to the global services sector and almost equal to the traditional goods sectors. The sector currently comprises some 2,500 companies and employs about 25,000 people. 

Outsource2LAC 2020 was held from 13 to 22 July and was an opportunity for global corporations, SMEs, entrepreneurs and governments in Latin America and the Caribbean to learn about the latest trends in the service sector and new business opportunities. 

See the full conference here

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