By Florencia

Fashion

ByFlorencia is a Uruguayan contemporary womenswear brand. It combines design, identity, and local craftsmanship to create timeless garments with character and sensitivity.

ABOUT US

ByFlorencia is a contemporary women’s fashion brand born in Uruguay. Its essence merges modern design with local roots, exploring Uruguayan identity through natural materials, timeless silhouettes, and artisanal attention to detail.

Each collection is inspired by the brand’s surroundings —the countryside, the coast, and everyday life— translating them into garments that express character, elegance, and authenticity.
ByFlorencia collaborates with local workshops and regional producers, building a conscious and transparent value chain.

Designed and produced in Uruguay, the brand seeks to project the creative spirit of a small country with a strong voice, bringing the sophistication and warmth of the South to the world.