CAPUT SAS

CAPUT is a strategic design studio founded in Montevideo in 2011. We work with companies that want to strengthen their positioning and compete better.

We develop brand strategy, visual identity, packaging, communication and digital experiences, including websites and web applications, as a single system and with a single team.

We get into the client’s business before we design: we understand their moment, their category and their market, so the brand is coherent everywhere it shows up: on the pack, at the point of sale and on the screen.

We have done it at international scale: we work with the adhesive brand Poxipol and other brands of the group (Poxilina, La gotita, Éccole and El Pulpito) to enter 15 markets worldwide. In Europe, we adapted brands and packaging for Russia, Poland, Bulgaria, Slovakia, Romania, Czechia, Germany, North Macedonia and Italy. We also work with Nestlé (Uruguay and Paraguay), ALUR, DUCSA (Grupo ANCAP) and ISUSA.