Onetree

Software development Technology products

Tech company with 15+ years of experience and 180 experts serving clients across LATAM and the USA. We create custom digital solutions,AI, apps, and e-commerce platforms, alongside staffing services to drive transformation and innovation.

ABOUT US

Onetree is a strategic technology partner founded in Uruguay in 2009. With over 15 years of experience, we have expanded with offices in Argentina, Colombia, and the USA, establishing ourselves as leaders in nearshore development services.

We offer comprehensive digital solutions: Custom Software Development, Product Design (UX/UI), E-commerce, Artificial Intelligence (AI) solutions, and Quality Assurance. We help scale international operations through flexible models such as Staff Augmentation, Software Outsourcing, and Dedicated Teams, with extensive expertise in HealthTech, EdTech, Retail, and Fintech.

Our main differentiator is that we are not a traditional "software factory"; we act as strategic partners. Before executing, we challenge the problem at hand to ensure real business results. We combine technical excellence with empathy and emotional intelligence, ensuring seamless real-time collaboration thanks to our time-zone alignment with the USA.

Finally, we are guided by a "Conscious Technology" vision, taking responsibility for creating digital products that generate a positive impact on society and the environment.

YEAR OF ESTABLISHMENT

2009

NUMBER OF EMPLOYEES

100 to 250 employees

EXPORT MARKETS

Chile, Colombia, Costa Rica, United States, Panama, Puerto Rico, Uruguay

OFFICES ABROAD

Colombia, United States, Uruguay

FEATURED PROJECT

Powering Smarter Business Connections with Artificial Intelligence

https://www.onetree.com/project/ada Client ConnectAmericas, the business platform of the Inter-American Development Bank (IDB), connects over 240,000 registered companies across Latin America and the Caribbean. Its mission is to facilitate international trade and investment by helping businesses find reliable partners and real business opportunities in global markets. Scaling Meaningful Connections in a Rapidly Growing Ecosystem As ConnectAmericas' business community expanded, so did the need to improve the quality, relevance, and scalability of business connections. Manual partner searches were inefficient, and many potential opportunities went unrealized due to the lack of intelligent tools.The team was also looking to scale their matchmaking model beyond one-on-one meetings at in-person events, enabling virtual and always-available business connections.The IDB set out to transform ConnectAmericas from a business network into a true smart matchmaking platform: precise, personalized, and centered on user experience. ‍ ‍ Introducing ADA: AI-Driven Matchmaking with a Human Touch Onetree was selected as the technology partner to design and develop ADA, an AI-powered business matchmaking solution. The platform was built as a minimum viable product (MVP) in approximately three months, in close collaboration with the Microsoft AI Lab in Montevideo, Uruguay—one of only five global Microsoft Labs dedicated to accelerating AI innovation. This partnership included architectural design, model selection, and an in-person sprint to produce the initial working version. We envisioned ADA as more than just an interface—it was shaped as a conversational AI assistant, designed with a human-centric and goal-oriented approach. Instead of relying on long forms or static filters, ADA engages users through progressive, natural-language dialogue that uncovers business goals, interests, and priorities in a more intuitive and fluid way.The result was a modern AI architecture powered by vector search and semantic processing, offering much more relevant and efficient results than traditional SQL-based keyword searches. Key features include: Personalized matchmaking algorithms based on sector, location, company size, and specific business needs. Conversational interface powered by generative AI, adapting responses based on user intent and context. Affinity scoring and match probability, helping prioritize the most relevant connections. Continuous feedback module, allowing users to rate suggestions and improve the system over time. Custom dashboards and analytics, giving companies actionable insights to optimize their networking strategies. From a technical standpoint, ADA includes: Vectorized company profiles enabling semantic search. Normalization and transformation of structured and unstructured fields into AI-optimized descriptions. Multilingual capabilities (Spanish, English, Portuguese, French), with responses tailored to each user’s preferred language. Three distinct search modes: suppliers, clients, and strategic alliances. Justified responses in natural language with curated business cards verified by the IDB. Directus was used as both the CMS and backend, providing a flexible, headless infrastructure to manage content and structure business data efficiently. While ADA uses foundational models like OpenAI, the solution’s real differentiator lies in the structured data prep, prompt design, fine-tuned context, and constant feedback loop—making it far more than a simple "out-of-the-box" AI integration.

FEATURED PROJECT

Enhancing Operational Efficiency with Document Automation

How we transformed contract management to boost productivity, reduce costs, improve data quality, and empower teams to focus on strategic tasks. https://www.onetree.com/project/keystone Client Keystone is an investment fund committed to providing innovative financial solutions to its clients, helping them achieve their investment goals safely and reliably. Like many players in the financial services sector, Keystone deeply values precision and efficiency in its operations, knowing that every processed contract represents not only a legal commitment but also the trust of its clients. Driven by their vision of a seamless, barrier-free financial future, Keystone partnered with Onetree to transform their processes through automation—striking a balance between technological innovation and the human commitment that defines their operations. Navigating Complexity: The Challenge of Manual Contract Processing In the financial sector, managing extensive legal contracts—often over 30 pages long and containing personal information and critical investment details—is a constant challenge. Each month, Keystone processes hundreds of these documents, requiring human operators to manually open each PDF and enter the information into the internal system. This process led to significant delays, a high risk of errors, and elevated operational costs—impacting the overall efficiency of the team. From Bottleneck to Breakthrough: Our Automation Solution To address these challenges, Onetree implemented a comprehensive automation solution that eliminated the need for manual data entry. Our system analyzes incoming PDF and handwritten documents, classifies their pages to identify the type of contract, and uses advanced Optical Character Recognition (OCR) technology—supported by artificial intelligence—to extract relevant information with high precision. Scanned, handwritten, or unstructured documents are accurately processed and, once extracted, the data is automatically populated in Keystone’s internal management system, ensuring seamless integration and operational efficiency. Empowering Results: A New Era of Productivity Today, Keystone’s team simply uploads PDF documents (even scanned ones) into a designated folder, and the system takes care of the rest—transforming what used to be a time-consuming process into a streamlined, reliable, and scalable workflow.

FEATURED PROJECT

Accelerating AB InBev’s Direct-to-Consumer Reach in Latin America

In partnership with AB InBev, we built TaDa Delivery — a React Native mobile platform fully integrated with VTEX, launched in just five months to deliver a fast, scalable, and seamless shopping experience for millions of consumers across the region. https://www.onetree.com/project/abinbev Client AB InBev, a leader in the beverage industry, sought to innovate customer experiences and expand at-home consumption through direct-to consumer digital channels in Latin America. To achieve this strategic objective, the company invested in TaDa Delivery, a platform offering fast and efficient beverage delivery directly to consumers in Mexico, Argentina, Colombia, the Dominican Republic, and other key Latin American countries. The initiative required more than just a mobile app—it needed a scalable solution that could integrate seamlessly with VTEX, AB InBev’s ecommerce platform, ensuring that inventories, pricing, promotions, and orders stayed perfectly synchronized across regions in real time. A Bold Challenge: Speed, Scale, and Seamless Integration As AB InBev expanded its direct-to-consumer strategy across Latin America, the company faced the challenge of building and scaling a unified digital commerce experience across multiple markets — each with unique logistics, currencies, and product portfolios.To achieve this, the company needed a trusted partner capable of quickly scaling its development team without compromising quality, and to deliver a high-performance mobile platform — TaDa Delivery — that could integrate seamlessly with VTEX, its ecommerce ecosystem. The goal was to launch new digital experiences at an ambitious pace, maintaining speed, scalability, and operational consistency across countries.  Beyond creating a mobile app, AB InBev sought to establish an integrated ecosystem that connected its ecommerce, logistics, and marketing operations — delivering a reliable and intuitive shopping experience to millions of consumers across the region. A Scalable Mobile Platform Developed with React Native, Fully Integrated with Vtex To bring TaDa Delivery to life, Onetree partnered closely with AB InBev’s product and engineering teams to design and develop a high-performance mobile solution that could scale rapidly and integrate seamlessly with VTEX, the company’s ecommerce backbone. Over a two-year period, AB InBev hired Onetree’s staff augmentation services to build and manage a team of more than 25 professionals dedicated to the project.This approach allowed the company to adapt quickly to evolving requirements, adjusting team composition and responsibilities as the project advanced. The team included Backend, Frontend, and Mobile Developers, Data Analytics, QA Manual and Automation Testers, Technical Leads, Project Managers, and Product Managers, all working in coordination with AB InBev’s internal teams to ensure technical excellence, speed, and alignment with business goals. As the project evolved, frequent transitions between roles and disciplines were handled seamlessly, giving AB InBev the flexibility and continuity needed to reach stakeholder objectives and meet demanding delivery timelines. Built with React Native, the app provided a unified codebase for iOS and Android, ensuring a consistent user experience and efficient maintenance across all markets. Through real-time API integration with VTEX, every product update, price change, and promotion was instantly synchronized between the mobile app and ecommerce systems — maintaining operational accuracy and a unified experience across channels. Agile communication and transparency were key to success. Daily collaboration through Jira, Slack, and regular review sessions enabled both teams to iterate quickly, resolve challenges efficiently, and maintain continuous delivery. In just five months, the joint teams successfully launched TaDa Delivery across multiple Latin American markets — delivering a scalable, stable, and user-centric platform that continues to evolve alongside AB InBev’s growing digital ecosystem. ‍ ‍ Results: Accelerated Expansion and Personalized Experiences in Latin America The collaboration between Onetree and AB InBev led to the successful launch and rapid scaling of TaDa Delivery, a high-performance mobile platform built with React Native and fully integrated with VTEX to ensure real-time synchronization and operational consistency across markets. Launched in record time: 5 countries in just 5 months — priority markets for the brand (Mexico, Argentina, Colombia, the Dominican Republic, and Ecuador), achieving a rapid speed-to-market that fueled regional growth and enhanced competitive positioning. +3,000,000 App downloads in just two years, highlighting rapid adoption and strong demand in the market. +300,000 Transactions processed during the second year of operation, reflecting sustained engagement and trust from users.

FEATURED PROJECT

From challenged sales to record revenue in 2 months.

Kuru is an online-only footwear retail store founded in 2008. In 2018 Kuru migrated their Magento 1 store into a new Magento. https://www.onetree.com/project/kuru Client Kuru is an online-only footwear retail store founded in 2008. In 2018 Kuru migrated their Magento 1 store into a new Magento 2 platform. The build was problematic and had Kuru struggling with the site for 2 years. Issues were found all around including the checkout having a direct impact in sales. Quick solutions to problems on a daily basis Kuru was given a small team of certified Magento developers that could deliver quick solutions to problems on a daily basis. With a part-time assignment, our team was able to tackle multiple items every day and deliver weekly progress with improvements. Really soon, Kuru started to see more stable traffic, conversions, and revenue. Kuru is an online-only footwear retail store founded in 2008. In 2018 Kuru migrated their Magento 1 store into a new Magento 2 platform. The build was problematic and had Kuru struggling with the site for 2 years. Issues were found all around including the checkout having a direct impact in sales. ‍ Identifying the client’s needs Kuru was given a small team of certified Magento developers that could deliver quick solutions to problems on a daily basis. With a part-time assignment, our team was able to tackle multiple items every day and deliver weekly progress with improvements. Really soon, Kuru started to see more stable traffic, conversions, and revenue. Kuru is an online-only footwear retail store founded in 2008. In 2018 Kuru migrated their Magento 1 store into a new Magento 2 platform. The build was problematic and had Kuru struggling with the site for 2 years. Issues were found all around including the checkout having a direct impact in sales. 33x Conversion rate improved 33% in 2020 versus 2019. 13.44x Site speed improved 13.44% in 2020 versus 2019. Record revenue Within little time, Kuru had reached a point in which the site could provide as it used to. By the 6 month mark of working with us, they noticed they were on their way to hit record revenue figures for the year. ‍ Our approach and solutions Kuru was given a small team of certified Magento developers that could deliver quick solutions to problems on a daily basis. With a part-time assignment, our team was able to tackle multiple items every day and deliver weekly progress with improvements. Really soon, Kuru started to see more stable traffic, conversions, and revenue.

FEATURED PROJECT

Building Harvard’s interactive demographic insights Tool

How Onetree collaborated with Harvard to create a cutting-edge digital tool for analyzing demographic data in India https://www.onetree.com/project/harvard Client Geographic Insights is an interdisciplinary research lab at the Harvard Center for Population and Development Studies and the Harvard Center for Geographic Analysis, part of the Institute for Quantitative Social Science. The lab gathers detailed data to inform and hold accountable policy actions, developing advanced data science solutions to enhance evidence-based policymaking using geographic data. Understanding the context Harvard’s Geographic Insights Lab is housed within the Harvard Center for Population and Development Studies and the Center for Geographic Analysis, operating under the Institute for Quantitative Social Science. The lab specializes in creating advanced data science solutions that leverage geographic data to improve evidence-based policymaking. Their goal was to develop a digital platform that could make granular, high-quality data on India’s population easily accessible to researchers, policymakers, and journalists. This platform would allow users to explore data on health, nutrition, and population at a high level of geographic precision, providing critical insights to address disparities and inform public policy. ‍In an era where data drives decision-making, the ability to analyze and visualize demographic information is crucial. Harvard University’s Geographic Insights Lab, a multidisciplinary research center, sought to harness the power of data science to inform and enhance policy decisions related to health, nutrition, and population in India. To bring this vision to life, they partnered with Onetree to design and develop a state-of-the-art, interactive tool capable of visualizing detailed demographic data. This case study outlines the journey of this collaboration, from conceptualization to the successful deployment of the Harvard India Policy Insights Platform. The challenge Harvard approached Onetree with a clear but complex objective: to create a fully responsive, interactive digital tool that could display detailed demographic data in a user-friendly manner. The tool needed to accommodate the needs of various user profiles, including researchers, journalists, and policymakers, allowing them to filter data by geographic regions, generate reports, and compare different datasets. The challenge was not only technical but also involved a deep understanding of the user experience, ensuring that the platform was intuitive and accessible across devices. Aligning objectives The first step in the project was to align the objectives between Harvard and Onetree. A clear definition of success was paramount, as it would guide the entire design and development process. Onetree’s team of business analysts worked closely with Harvard’s stakeholders to understand their vision, goals, and expectations. This initial phase involved comprehensive discussions to define the key performance indicators (KPIs) that would measure the success of the platform. By aligning on these objectives, Onetree ensured that the project would meet Harvard’s needs while staying on track with its timeline and budget. With the objectives clearly defined, Onetree moved into the user research phase. This involved close collaboration between business analysts and UX researchers to create user flows that catered to the diverse needs of the platform’s users. Understanding the context in which researchers and journalists would interact with the tool was crucial. The team conducted in-depth interviews and workshops to identify the primary motivations, challenges, and goals of different user groups. This iterative process began with low-fidelity wireframes, which were continuously validated with stakeholders to ensure they aligned with user expectations. By adopting an agile methodology, Onetree was able to quickly incorporate feedback and refine the user flows, gradually moving towards more detailed prototypes. ‍ Detailed prototyping and technology alignment As the project progressed, the focus shifted to more detailed prototyping and aligning the development team with the business and design requirements. Onetree developed high-fidelity prototypes that included UI designs incorporating Harvard’s branding elements such as typography, color schemes, and visual identity. Simultaneously, the team began drafting user stories to ensure that both the business and development teams were aligned on the specific functionalities and data to be displayed at each stage of user interaction. ‍ One of the critical aspects of this phase was deciding on the right technology stack to support the platform’s needs. This decision was made in close consultation with Harvard’s stakeholders, ensuring that the chosen technology could not only meet the current requirements but also scale as the platform evolved. ‍ Development and iterative validation The development phase was characterized by continuous, iterative validation. Onetree adhered to agile methodologies, conducting regular sprints that included usability testing with actual users. This approach allowed the team to gather real-time feedback, ensuring that the platform was being developed in the right direction. The iterative process also included refining the UI designs and further optimizing the user experience based on the feedback received. To ensure long-term scalability, Onetree implemented a design system that standardized components, making it easier to maintain and expand the platform in the future. This system not only improved the consistency of the user experience but also streamlined the development process, allowing for quicker iteration cycles. The launch and future prospects The Harvard India Policy Insights Platform was successfully launched in 2022. Since its launch, the platform has been in the adoption phase, with researchers, journalists, and policymakers beginning to incorporate it into their work. User feedback is being collected by Harvard University, and we are eager to move forward with new phases of the project to continue improving the tool based on usage data. This ongoing collaboration between Harvard and Onetree aims to enhance the platform further, focusing on scalability and improving the overall user experience. The Harvard India Policy Insights Platform is a testament to the power of collaboration, innovation, and user-centered design. By aligning goals, understanding user needs, and embracing an agile development process, Onetree was able to deliver a tool that not only meets the current needs of its users but is also poised for future growth. As the platform continues to evolve, it will play a crucial role in informing policy decisions that can improve the lives of millions in India.

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