12th Ibero-American Country Brand Forum - Paraguay 2026

Uruguay Country Brand will participate in the 12th edition of the Ibero-American Country Brand Forum, to be held in November 2026 in Asunción, Paraguay.

The event will bring together international delegations to share experiences and best practices in country brand management, exchange positioning strategies, and strengthen regional cooperation.

Participation will be an opportunity to showcase Uruguay’s work, incorporate lessons learned from other countries, and forge ties that contribute to the international visibility of the Country Brand.

Paraguay will host the forum for the first time, as part of its Pro Tempore Presidency of the Ibero-American Council of Country Brands (CIMAP).