2026 Country Brand Closing Event

The management team of Marca País, part of Uruguay XXI, will present the results of the work carried out in 2026 and the new licensees joining the Uruguay country brand.

The event will take place on December 10.

During the event, the year’s key milestones, progress in communication and licensing, and the outlook for 2027 will be shared. The contribution of the new licensees to the growth of the Country Brand ecosystem—which continues to expand in strategic sectors linked to innovation, sustainability, and Uruguayan creativity—will also be recognized.

As it does every year, this event reaffirms the commitment of Uruguay XXI and its partners to a brand that promotes trust, quality, sustainability, and national identity as the pillars of the country’s positioning in international markets.

Attendance by invitation only

For more information: marcapais@uruguayxxi.gub.uy