Hands-on workshop on the use of the “Marca País Uruguay” visual identity

Uruguay XXI, through its Country Brand Department, invites licensed companies to participate in a hands-on workshop on the use and application of the Marca País Uruguay visual identity.

The event will feature Nicolás Branca, Director of R&D Design and head of the Uruguay Country Brand’s visual identity, who will present the main guidelines for using the brand, examples of its application in different formats, and tools for its implementation. There will also be time for discussion and questions.

The workshop will provide tools to integrate and enhance the presence of Marca País in companies’ communications, promote the proper and consistent application of its visual identity, and take advantage of the opportunities offered by the license.

Formats and times:

• In-person: 9:30 a.m., in the Arredondo Room at the Ministry of Tourism, Rambla 25 de Agosto de 1825 s/n, corner of Yacaré, Montevideo.
• Virtual: 10:00 a.m.

Interested companies must complete the registration form.