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    Country Brand

    Gastón “Tonga” Reyno Joins the Ranks of Uruguay's Country Brand Ambassadors

     Gastón “Tonga” Reyno Joins the Ranks of Uruguay's Country Brand Ambassadors
    Country Brand

    Uruguay strengthened its international standing with events in Miami and Mexico

     Uruguay strengthened its international standing with events in Miami and Mexico
    Country Brand

    Uruguay Country Brand granted its license to the Hugo restaurant, adding a new landmark to Uruguayan cuisine

     Uruguay Country Brand granted its license to the Hugo restaurant, adding a new landmark to Uruguayan cuisine
    Country Brand

    Uruguay Took Center Stage in Miami During the FIFA World Cup 2026

     Uruguay Took Center Stage in Miami During the FIFA World Cup 2026
    Country Brand

    Marca País Provides Tools to Support the International Expansion of Licensed Companies

     Marca País Provides Tools to Support the International Expansion of Licensed Companies
    Investments

    What keeps Nestlé investing in Uruguay after 50 years? Trust, talent and long-term vision

     What keeps Nestlé investing in Uruguay after 50 years? Trust, talent and long-term vision
    Country Brand

    Uruguay: The Birthplace of the World Cup and a Global Source of Talent

     Uruguay: The Birthplace of the World Cup and a Global Source of Talent
    Exports

     Uruguayan Merino Wool Takes Center Stage at the Football World Cup

      Uruguayan Merino Wool Takes Center Stage at the Football World Cup
    Country Brand

    Hugo Fattoruso, the Country Brand Ambassador, will be honored for his musical and cultural contributions in Japan

     Hugo Fattoruso, the Country Brand Ambassador, will be honored for his musical and cultural contributions in Japan
    Country Brand

    Bajofondo's new album reaffirms Uruguay's contribution to the global music scene.

     Bajofondo's new album reaffirms Uruguay's contribution to the global music scene.
    Country Brand

    Uruguay highlighted its Country Brand strategy at the CIMAP 2026 Pre-Forum in Costa Rica

     Uruguay highlighted its Country Brand strategy at the CIMAP 2026 Pre-Forum in Costa Rica
    Country Brand

    “I want to show the world that Uruguay has a cuisine that defines us”

     “I want to show the world that Uruguay has a cuisine that defines us”
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