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Uruguay Returns to Brand Assembly, Strengthening Its Long-Term Presence in the U.S. Market
With a curated collective led by Uruguay XXI, Uruguayan design heads back to New York, reinforcing its position in one of contemporary fashion’s most competitive arenas
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“The Uruguayan fashion market has an incredible sense of uniqueness”
Uruguay XXI held a new round of business meetings for the fashion sector, bringing together local brands and international buyers while strengthening the link between design, production, and global markets
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Unmistakably Ours: Uruguay’s design point of view lands at Brand Assembly, New York
Ten Uruguayan fashion labels—presented together as URUGUAY COLLECTIVE—are arriving at Brand Assembly in New York with a clear proposition for buyers and editors: ethical, small-scale craftsmanship with global ambition. Supported by Uruguay XXI, the country’s trade and image-promotion agency, the collective anchors a country pavilion that celebrates Uruguay’s creative identity.
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