Uruguay raised its profile at Gamescom with a booming video game industry

A delegation of 12 Uruguayan studios participated for the first time in the German edition of Gamescom, one of the leading gathering places for the global video game industry. Their presence allowed them to showcase the diversity of the national ecosystem and forge connections with publishers, investors, platforms, and potential strategic partners.

From August 26 to 28, the companies held 220 business meetings with the support of Uruguay XXI, in coordination with the Uruguayan Video Game Chamber (CAVI) and the Uruguayan Film and Audiovisual Agency (ACAU), and with the support of the Uruguayan-German Chamber of Commerce.

The studios highlighted the opportunity to access contacts that would be difficult to reach outside of Gamescom. For 70-200 Games, participating allowed them to “forge new connections and open doors” and provided the studio with “a new and improved perspective on their work.” Rubber Duck Games, for its part, held meetings it described as “very promising,” most of which have the potential to turn into concrete business deals.

Gamescom’s distinctly commercial focus was another aspect valued by the delegation. ABYA Uruguay noted that the event was productive due to its strong business orientation and highlighted the role of MeetToMatch, the platform used to coordinate meetings. The presence in Germany also facilitated contact with potential partners based in other parts of Europe.

The Uruguayan booth, designed with characters from Uruguayan video games showcased at Gamescom, served as a base for organizing these meetings and as a space to highlight national projects. The studio Pi0h1 emphasized that both the booth and the coordination were key to efficiently arranging the meetings. Pomelo Games also praised the companies’ preparation and the efforts made to facilitate their participation and access to relevant contacts.

The scale of the event also provided an opportunity to assess Uruguayan projects against the trends and key players shaping the industry’s direction. For Luminara Game Studio, Gamescom exceeded expectations and allowed them to share the experience with a diverse national delegation. Great Oak Games highlighted its usefulness in driving the growth of the Uruguayan industry on a global stage, while Magic Wonders emphasized both the institutional support and the caliber of the participating studios.

The delegation consisted of ABYA, Great Oak Games, Hipocampo Game Studio, Luminara Game Studio, Magic Wonders, Pi0h1, Pomelo Games, Rubber Duck Games, Sarnayer Studio, 70-200 Games, Mad Grove, and Studio Pathos. The companies presented cloud gaming solutions, new intellectual property, and experiences that combine video games, artificial intelligence, and connected entertainment, as well as strategy, narrative, and puzzle titles.

Among the projects showcased were Outlanders 2, by Pomelo Games; Angler’s Lake, by Great Oak Games; Pegote, by Hipocampo Game Studio; Fading Luna, by Luminara Game Studio; Heat Division: Rescue Team by Pi0h1; Project DTD by Rubber Duck Games; Dying Breed by Sarnayer Studio; Wordtris by 70-200 Games; and The Death Night Show by Studio Pathos.

In addition, the Uruguay Video Games website—which lists 65 Uruguayan studios and 98 Uruguayan games—served as a key platform, in partnership with Uruguay XXI, to present an overview of the Uruguayan video game industry and to promote studios and projects that did not participate in person.

Participation in Germany expanded an internationalization strategy that already takes national studios to Gamescom Latam in São Paulo and the Game Developers Conference in San Francisco.

The formation of a delegation of 12 studios for Uruguay’s first participation in Gamescom Germany reflects the progress made by one of the country’s youngest branches of the creative industries. In a highly competitive global market, the sector combines new projects with internationally successful titles, such as Ironhide Game Studio’s *Kingdom Rush*, with over 44 million downloads, and the track record of Pomelo Games, whose titles have surpassed 10 million downloads. In the year that CAVI celebrates its tenth anniversary, the 220 meetings held at Gamescom reinforce Uruguay’s position as a hub for video games, technology, and intellectual property with global reach.

Learn about the studios that made up the Uruguayan delegation at Gamescom and their projects