Celisano

The Story of Celisano
A different way of seeing gluten-free food
Celisano was born from the desire to transform something that, for a long time, was seen as a limitation into a true opportunity to enjoy. Because for us, food doesn’t just nourish — it brings people together, comforts, and celebrates.
Our story is that of a family who chose to see the gluten-free world differently and to prove that it’s possible to eat deliciously — with texture, aroma, and flavor — without losing what matters most: the joy of sharing.
It all began in Salto, Uruguay, our hometown. There, two entrepreneurial siblings decided to pursue a dream that combined their passion for gastronomy, innovation, and the desire to make a positive impact on how Uruguayans eat. Their goal was clear: to reshape the perception of gluten-free food and show that it could be just as tasty and enjoyable as any other kind.
The beginning of a new path
The idea behind Celisano didn’t appear overnight. It was the result of observing a real need: for years, people with celiac disease or gluten sensitivity had few options and often associated their food with something “tasteless” or “different.” That gap between what’s necessary and what’s pleasurable became the starting point.
The founding siblings set out to create a brand that would combine quality, flavor, and responsibility — one that would speak not only to those who need to eat gluten-free but to everyone who simply loves good food. That’s how Celisano was born — a name that, over time, became synonymous with trust, warmth, and inclusive enjoyment.
From the very beginning, the challenge was immense: to develop original recipes that struck the perfect balance between flavor, texture, and freshness. It wasn’t just about “removing gluten,” but about reimagining the way food is made. With patience, experimentation, and many lessons learned along the way, Celisano perfected its formulas until achieving products that exceeded expectations — even among those who don’t follow a gluten-free diet.
The essence of the brand
Above all, Celisano is a family business. That essence can be felt in every decision, every process, and every product. We believe in committed work, closeness with people, and doing things with purpose.
Our approach is simple but meaningful: to make gluten-free food that’s good for everyone. We want our products to be part of every Uruguayan family’s table — without anyone having to ask, “Is this gluten-free?” Because when something is truly well made, that difference no longer matters.
Respect for raw ingredients and a constant pursuit of quality are cornerstones of our identity. We carefully select each ingredient and rely on processes that ensure food safety, traceability, and freshness. But beyond the technical aspects, there’s something in Celisano that no machine can measure: the love behind what we do.
Innovation and tradition
Although we are a young company, Celisano blends innovation with tradition. On one hand, we work with technology and processes that guarantee the highest quality. On the other, we preserve the artisanal spirit that shaped our beginnings. Each product is the result of a balance between science and passion, precision and warmth.
Our kitchen is a true laboratory of ideas. We are constantly exploring new combinations, textures, and flavors to keep surprising our customers. We believe innovation is not only about launching new products — it’s about listening, adapting, and improving what already exists.
Growing from the heart of the country
Celisano proudly began in the Uruguayan countryside, in Salto. From there, we started building a brand that today has a national presence. What began as a small family production gained recognition thanks to the trust of our customers, word of mouth, and the hard work of a growing team.
Today, our products can be found in various points of sale in Montevideo and several other departments across Uruguay, bringing the flavor of Celisano to every corner of the country. This growth not only reflects commercial progress but also validates our core idea: gluten-free food can — and should — be delicious, accessible, and high-quality.
More than products — a philosophy
At Celisano, we believe in inclusive and enjoyable eating. Our mission goes beyond producing gluten-free food; we aim to break barriers and redefine the experience of eating. We want no one to feel left out of a shared moment — that everyone can equally enjoy breakfast, a snack, or dessert together.
That’s why we say we make products for everyone, not just for those who can’t consume gluten. Because real change happens when a table isn’t divided, but united around something delicious.
Commitment and future
Our commitment is to continue growing with the same values that have guided us from the start: honesty, quality, and a passion for doing things right. We know there’s still a long road ahead — new products to create and more people to reach.
We’re working to expand our product line, introduce new proposals, and keep innovating without losing our essence. We also aim to strengthen our presence across the country and, in the future, expand into new markets.
Every step we take has a purpose: to build a solid, trustworthy, and approachable brand that represents the very best of gluten-free food in Uruguay.
A story that keeps growing
Celisano is not just a food company. It’s the result of a vision, a dream, and a shared commitment. It’s the reflection of a family that believed something different could be done — and made it happen.
Each product we make tells a small part of that story: the story of two siblings who decided to transform the way we eat and show that “gluten-free” can also mean without limits.
Because at Celisano, good food is for everyone.