DATALAB

DATALAB was born in 2007 to provide the most effective response to the growing need of businesses to understand consumers, comprehend their behavior, and anticipate their actions.

Technology products

DATALAB was born in 2007 to provide the most effective response to the growing need of businesses to understand consumers, comprehend their behavior, and anticipate their actions. Its main goal is to decode the consumption patterns of the people with access to products or services and transform that information into a knowledge base that will allow the organizations to reach its goals and achieve the highest return on its investment. Analytics solutions in the cloud: - Segmentation (RFM / Profiles) - Credit Scoring - Churn Analysis - Suggestion engine 1to1 - Campaign Management - Market Basket Analysis - Cross Selling - Others

YEAR OF ESTABLISHMENT

2007

NUMBER OF EMPLOYEES

1 to 10 employees

EXPORT MARKETS

Mexico, Paraguay

OFFICES ABROAD

Mexico, Paraguay

FEATURED PROJECT

Optimización del perfil económico de la cartera activa

In a leading regional fashion retailer, applying the inFocus Retail Profiles model resulted in a 3% increase in customers within RFM segments 3, 4, and 5, enhancing the economic profile of the active customer base.

FEATURED PROJECT

Mejora de la productividad del área de Inteligencia Comercial

By implementing inFocus Retail, analysts reduced report preparation time by over 70%. The platform’s standardized report formats also significantly shortened analysis times, improving the efficiency of the Business Intelligence area in a leading regional supermarket group.

CONTACT INFORMATION:

Administrative and Commercial Assistant: Alexis Bagurskas

dorrico@datalabconsulting.com

26001580