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Rubber Duck closed a deal with an international publisher after attending GDC
For Uruguayan studio Rubber Duck, the Game Developers Conference (GDC) is not only the biggest event in the video game industry, it is also the place where opportunities become reality. In 2023, its game Evil Wizard was presented at the country stand coordinated by Uruguay XXI and the Uruguayan Chamber of Video Game Developers (CAVI), and selected among the eight best of the event.
That recognition marked a turning point in its international career. Among the contacts made, one proved decisive: the first meeting with international publisher Gamera Games, with a presence in China and Japan.
What began as a conversation in San Francisco turned into a global agreement. Gamera acquired Kingdom of Cards, Rubber Duck's new title.
At the 2025 edition of the GDC, the game ceased to be a promise and became the star of the show. This time, it was exhibited at Gamera's own stand, in front of thousands of professionals, press, and players. “Kingdom of Cards integrates two genres in a very synergistic way, something difficult to achieve and that has already worked very well with our audience. The game is incredibly good and we believe it will perform very well,” said Alan Ávila, co-president of Gamera Games' Japanese office.
For Gonzalo “Banki” Martínez, producer of Rubber Duck, the balance is clear. “GDC is the event that generated the most contacts and business opportunities for us,” he said.
The experience confirms that, with a solid internationalization strategy and adequate visibility, an independent studio can break into the most competitive markets.
The case of Rubber Duck also reflects the maturity of Uruguay's video game ecosystem, driven by Uruguay XXI and the Uruguayan Chamber of Video Game Developers (CAVI). With initiatives such as the country's stand at GDC, the Uruguay Video Games platform, and events such as Level UY, the country is consolidating an environment that fosters creativity and the international projection of its developers.