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Acquisition of Nearsure strengthens Uruguay’s position as a regional technology hub
The Estonian multinational Nortal acquired the Uruguayan technology company, representing the most significant investment made by a European firm
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The Uruguayan company Nearsure, which specializes in technology services and operates in more than 20 countries, was acquired by the Estonian multinational Nortal in a strategic move that consolidates Uruguay’s position as a regional center for innovation and global services, as initially reported by the newspaper El País (Uruguay) on July 15, 2025.
Although the transaction amount remains confidential, Nortal—a company with more than 2,100 employees and 26 offices in Europe, North America, and the Gulf—emphasized that this is the most significant investment in the firm’s history. The agreement, which took about six months to negotiate, aims to strengthen Nortal’s presence in the Americas, especially in the US market, where Nearsure already has a solid position.
Founded in 2018, the Uruguayan company offers solutions in low-code development, digital transformation, consulting, and artificial intelligence-based services. It currently employs more than 600 people and works with more than 90 clients in the Americas, with strategic partnerships with firms such as Adobe, Microsoft, Salesforce, and ServiceNow.
Nearsure will adopt the name Nortal, although the operation will not involve any internal changes.
“Talent remains key to the future of work. Nortal chose Nearsure, first and foremost, for its people,” said Nearsure CEO Giuiliana Corbo to the Uruguayan media.
This recognition by a global multinational such as Nortal reaffirms the potential of Uruguayan talent, which has established itself as one of the fundamental pillars of the national technology ecosystem. In sectors such as global services, software, artificial intelligence, and biotechnology, Uruguay has demonstrated that it has highly qualified, adaptable, and innovation-oriented professionals. This value is widely recognized by international investors and continues to be a key competitive advantage in attracting strategic M&A operations and foreign direct investment.
A favorable environment for technology investments
The acquisition of Nearsure comes when Uruguay consolidates its position as a stable and attractive player for foreign investment in technology, even in globally complex years of mergers and acquisitions.
According to the M&A report presented by Uruguay XXI last year, the country recorded 20 M&A transactions in 2023, most of them related to global services, fintech, and technology. This performance was maintained despite the international economic slowdown, inflation, and high interest rates.
In addition to the technology sector, the study identified an increase in interest in biotechnology startups, driven by initiatives such as Lab+, a fund promoted by Ficus Capital and the Pasteur Institute.
Among the most active countries in terms of investment in Uruguay are the United States, Mexico, Brazil, and Argentina, which focus on global services, fintech, and agribusiness. According to Uruguay XXI, there were 176 M&A transactions in the country in the last decade, led mainly by foreign companies.
The creation of URUCAP in 2022 and the launch of the Investment Project Portfolio by Uruguay XXI are some milestones that have strengthened the private capital ecosystem and accelerated investment opportunities.
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