Uruguay Fruits consolidated its presence at Fruit Attraction Madrid

Uruguay was once again present at Fruit Attraction, the international fruit and vegetable trade fair held every year in Madrid. This event brings together professionals from more than 145 countries. Through the sector brand Uruguay Fruits, the country sought to consolidate its position as a reliable, high-quality supplier, strengthening its presence in the main global markets.

Participation in this event was a key opportunity to promote the national fruit supply and establish direct contact with buyers, distributors, and industry leaders worldwide. This exchange boosted exports of flagship products such as citrus fruits and blueberries and opened doors to new international markets, expanding the possibilities for Uruguayan producers to enter these markets.

In addition to the commercial aspect, Fruit Attraction allowed Uruguayan companies to access the latest innovations, technologies, and trends that will shape the industry's future. This constant updating reinforces the sector’s competitiveness and Uruguay’s ability to respond excellently to the demands of the global market.

Uruguay’s sustained presence at this fair reflected the joint work between the public and private sectors to promote the internationalization of national production, with a focus on the quality, sustainability, and trust that distinguish the country’s brand.