Ministerio de diseño

Ministry of Design came to life in 2013, as a digital design and architecture magazine, pioneer in Uruguay. It has been able to reach a local and regional scope, recognized as analytical, with a cross-cutting view of global issues. It is focused on tends, cities, architecture, design or gastronomy, becoming an information and dialogue reference on these issues.

Nowadays, we are a transmedia communications office (multiple platforms), which spreads content for brands and companies. Specially the ones starting business in Uruguay or launching new products.

We analyse and diffuse new launches, openings, exhibitions or cities from our particular point of view: from Casa Foa in Argentina, displays in Uruguay, Fiera Milano, Art Basel, Casa Cor, building or real estate promotions, hotels, place of interest in faraway cities or near here, new commercial or residential projects around the world. We disseminate Design, urban management, cultural spaces, art, architectural projects, positioning of professionals, brands or countries.

 Services:

We offer three basic concepts of advisory services in different areas and formats:

1) Media articles and comments on design, art, architecture and trends for different mass media.

2) Company image consulting –

Commercial and corporate image consulting – Technical advice on projects and events related to architecture and design. Reshaping of physical image (facade, interior) and of corporate image in general, updating spaces and ways of connecting them. – Commercial presentations for specific projects.

3) Diffusion and branded contents for projects and brands.

We search for what makes you unique and we create a storytelling that brings you together with the client. We visit new places, we identify trends and news in several fields that we modify according to our view on each personalized client. We develop design circuits in cities.

4) Press office for brands and Institutions

 Experience in assisting foreign investors

We are the only regional content office which has a professional Firm behind, specialized in the issues it deals with:

_ Wide knowledge forged in Uruguay and Argentina

 _Credentials and experience. Recognition in communication in several platforms (digital TV, open TV, radio, talks, printed and digital media) and experience in managing an Architecture and Design Firm are our combined strengths.

_ Know how on corporate branding. More than 18 years ’experience working for clients of international companies (Peugeot, Benetton, Ediciones Santillana, Master Card, among others)

 _ We do not repeat press releases. We generate new content from our point of view and analysis.

Rising students and professionals: We act as judges, media sponsors or assessors in different events and contests related to design (Instituto Marangoni, Ort, UDE, Arqa.com) selecting material from students or rising professionals that we believe is worth diffusing because of its potential or innovative approach.

International Presence

Gabriela Pallares (Architect) is a regular columnist in the media on TV, radio, Digital TV, press media, and on-site talks. She contributes to media such as Mercedes Benz Magazine, Channel 4, El Observador, Poiesis Magazine (lifestyle, Mx) and she has contributed to newspapers such as El Pais from Madrid or Hispan Tv and foreign correspondents for magazines like Korean Airways or the newspaper La Nación (Argentina).

We participated as content developers in the programme “Experiencias Urbanas” (Urban Experiences) created with PR Tati Paz, financed by Itaú Bank and commercialized by Jetmar.  It is about urban tours in cities during special design events: Design Week, Art Basel, Salone del Mobile Milano, Casa Cor Sao Paulo, Frieze New York, etc. It includes visits to Architecture firms or important designers, access to model units or buildings with important local real estate references, exclusive events.