10th Ibero-American Country Brand Forum - Peru 2023

Representatives of the Uruguay country brand will participate in Cusco-Peru in the 10th Ibero-American Country Brand Forum, a meeting that brings together the region’s Country Brand authorities and international speakers who will bring together global trends in branding and country positioning and share management experiences among the members of the Ibero-American Country Brand Council (CIMAP).

The meeting, which will take place between September 12 and 14, will feature a presentation by Uruguay XXI’s Country Brand Manager, Larissa Perdomo, who will participate in the panel on Public diplomacy and country/territorial image efforts.

Uruguay XXI will also present its new Country Brand licensing under LSQA certification. Germán Amorín will participate in this panel.

The conferences will be held at the Cusco Convention Center. 

With an itinerant venue, the Country Brand forum strengthens through place marketing, place branding, and place-making strategies the links between the council members through the exchange of experiences in the narrative, design, and management of the region’s country brands.

More information gamorin@uruguayxxi.gub.uy