"The music industry today: how to develop your artistic career in the digital age"
16 November 2019
16:30 - 18:00 hs.
Uruguay XXI invites to the masterclass "The music industry today: how to develop your artistic career in the digital era".
The activity is aimed at the Creative Industries sector and will be developed within the framework of the International Summit of Electronic Music and Digital Art (Frequencies/PULSE).
This instance of training and updating for professionals specifically linked to the music industry (managers, artists, programmers, cultural managers, technicians, etc.), will be through a masterclass with the international expert Victor Schleisinger, who will deepen in the following contents:
Vision of the music business today, the changes it has undergone in recent years and future trends.
To provide lines of action to independent musicians for their artistic development, using the new digital media as a platform.
Saturday 16 November
Centro Cultural de España
VÍCTOR SCHLESING, a Chilean national, holds a Master of Arts in Music business from New York University and a Master of Science in Marketing from Adolfo Ibáñez University in Santiago de Chile. He is also a commercial engineer from the Universidad de Adolfo Ibáñez and has a degree in Art with a mention in Sound, a degree granted by the Universidad de Chile.
Víctor has also been director of the Digital Development Commission at IMI Chile (Independent Music Industry), an independent Chilean music guild. In this position he was responsible for leading the actions and strategic policies of digital development for the Chilean market and for managing relations with international institutions.
Between 2015 and 2016 he taught at the University of Arts, Sciences and Communications in the subject "Business and Market".
Since 2015 he is director and co-founder of the artist development agency Jungla Music in Santiago de Chile.
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