Brand Assembly New York September + Tranoï Paris October

Uruguay XXI invites Uruguayan companies in the fashion design sector to apply to join the official Uruguay Collective delegations at the upcoming editions of:

Brand Assembly | September 9–11, 2026 (New York, United States)

Tranoï | October 1–4, 2026 (Paris, France)

Uruguay Collective is an international promotion platform that brings together a selection of Uruguayan brands with authentic design concepts, a defined identity, and potential for growth in international markets. The initiative aims to strengthen the international positioning of Uruguayan fashion design through a curated, strategic sectoral representation aligned with the commercial profiles of each trade show.

Companies may apply for one or both events. The evaluation and selection process will be conducted independently for each trade show, jointly by Uruguay XXI and the organizers of each event.

What are we looking for?

We are seeking brands with international capacity and potential, a consistent aesthetic and commercial vision, and the readiness to present their collections to buyers, retailers, and key players in the international industry.

The following will be particularly valued:

• clarity of positioning and brand proposition

• commercial readiness for international markets

• consistency between product, communication, and pricing

• incorporation of local identity, traceability, or responsible production

• potential for internationalization

• complementarity and diversity within the delegation

What does participation include?

Selected companies will have access to:

• participation within the Uruguay Collective space

• basic display furniture

• general coordination and institutional support

• positioning and visibility initiatives promoted by Uruguay XXI in collaboration with each trade show’s organizers

Key Dates

Informational webinars with the trade shows: May 21 | Tranoï: 10 AM (Uruguay) - Brand Assembly: 11 AM (Uruguay) - To participate, fill out the form here

Application deadline: Wednesday, June 3, 2026

Estimated notification of results: Friday, June 12, 2026

Participation in each trade show requires a contribution of USD 2,000 per company.

The costs of travel, lodging, shipping, per diem, and other associated expenses will be borne by each participating company.

For inquiries, contact:  eschroeder@uruguayxxi.gub.uy