Uruguay showcased its value proposition in Buenos Aires, a strategic hub for regional business development

Before more than 100 entrepreneurs and investors interested in business opportunities, Uruguay XXI and the Embassy of Uruguay in Argentina presented the country’s advantages and investment opportunities
Publication date: 13/05/2024

Buenos Aires hosted the Uruguay’s Value Proposition activity, which has already been successfully held in Santiago de Chile. At the Amalia Lacroze de Fortabat Foundation in Buenos Aires, a delegation led by the investment and export promotion agency Uruguay XXI presented the country as a strategic and consolidated hub for developing business platforms with projections towards the region and the world. 

The activity, organized by Uruguay XXI and the Embassy of Uruguay in Argentina, gathered over 100 businessmen, investors, and professionals from both countries. The ambassador of Uruguay in Argentina, Carlos Enciso, highlighted the large number of visitors from both countries and the heterogeneity of companies while emphasizing the solid and historic bilateral relationship shared by both nations.

The executive director of Uruguay XXI, Sebastián Risso, emphasized Uruguay’s strengths, anchored in its clear rules, transparency, reliability, and stability. “This is always highlighted by the investors who choose us,” he said during his presentation. He added that Uruguay is an easy place to do business and highlighted the “excellent quality of life of the country and Montevideo as a capital city.”

According to Uruguay XXI data, Argentina is among the first four countries to invest in Uruguay, and its geographical and cultural proximity is also an incentive. The sectors most chosen by Argentines in Uruguay are agribusiness, technology, real estate, tourism, and, more recently, biotechnology.

The director of Uruguay Innovation Hub, Sabrina Sauksteliskis, explained some of the instruments deployed by the program to promote projects related to key sectors such as biotechnology, green technologies, and deep technologies. She highlighted biotechnology's importance in providing disruptive solutions to global problems such as food or human and animal health.

Regarding tourism, an attractive sector for Argentines who historically chose Uruguay as a vacation destination, the Undersecretary of the Ministry of Tourism, Remo Monzeglio, presented current investment opportunities in the hotel sector.

The Uruguay’s Value Proposition meeting, which 48 companies also attended, the minister in charge of the Commercial Department of the Embassy of Uruguay in Argentina, José Reyes, and the general director of the Investment Promotion Agency of Canelones, Adrián Míguez, ended with a networking space between Argentine business people and investment advisors, law firms, consulting firms and operators of free zones from Uruguay who traveled especially to the neighboring country.