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International fashion reference highlights the qualities and sustainability of Uruguayan wool.
With the project "Lana Celeste a Catar" the players become ambassadors of one of Uruguay's flagship industries for its sustainability and history.
Publication date: 20/01/2023
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Just like the Uruguayan national football team, Uruguayan wool is measured against the best in the world, which is why during the Qatar 2022 World Cup the players wore suits and berets handmade with the highest quality national Merino wool.
This was possible thanks to the "Lana Celeste a Catar" project, which aims to promote the country as an exporter of high-value natural products and to position it as a benchmark for sustainable fashion and design.
The Uruguayan Football Team thus becomes an ambassador of this industry, with the aim of achieving international recognition of Uruguayan wool as a natural, renewable, recyclable product, which is produced in the country in a sustainable way, with certified processes and products that are environmentally friendly and animal welfare friendly.
Access the full article of Fashion Mingle magazine here.