Uruguayan beef enters two more quality markets: Saudi Arabia and Lebanon

The first shipments arrived in recent days to the Middle East, a market little explored by Uruguay.
Publication date: 13/01/2021

The first shipment of Uruguayan beef destined for Saudi Arabia arrived in recent days and, thus, Uruguay entered a market with low tariffs and "very high potential", according to the National Meat Institute (INAC).

A press release from the Uruguayan Embassy in that country details that the Uruguayan mission in Riyadh has carried out, during the last years, different activities of commercial promotion, as well as meetings to exchange information with businessmen interested in Uruguayan products. The promotion was intensified in 2020, despite the restrictions imposed as a result of the pandemic.

This sale to the Saudi market was made after the sanitary clearance obtained in December 2019.

The chilled meat enters that market with 0% tariffs.

Imports of fresh, chilled or frozen beef from Saudi Arabia totaled US$ 400 million in 2018 and US$ 423 million in 2019.

The company that carried out the import of this meat is a store that specializes in high quality products and "targets the most demanding segment of the market", reported from INAC. The company offers products from Australia, New Zealand, Holland and Russia, and now it will add Uruguayan products.

According to a dialogue between the Uruguayan mission in Riyadh and the owner of the company, "the quality of Uruguayan meat has made an excellent impression, which is why, according to what he said, they will soon start importing larger volumes".

First country to export bone-in meat to Lebanon

On the other hand, after almost two years of having obtained the authorization for Uruguay to export beef and sheep meat to Lebanon, the first shipment of Uruguayan meat on the bone entered the Lebanese market in the last few days.

So far, Uruguay is the first member of Mercosur to export meat on the bone to that country.

"This country holds a great value for Uruguay, insofar as it not only offers a niche market with high purchasing power," reported the Ministry of Foreign Affairs.

Source: El Observador