Uruguayan music on the international market: national representatives will travel to PRIMAVERA PRO 2026

The National Directorate of Culture, through the National Institute of Music (INMUS) and the Department of International Relations and Cooperation, together with Uruguay XXI, announced the selection of five representatives from the Uruguayan music sector as part of the Conecta: Primavera Pro 2026 call for applications.

Primavera Pro is the professional market of the renowned Primavera Sound festival and has established itself as a key platform for the development of the music industry globally. The event brings together artists, managers, producers, labels, programmers, and other key players in the music ecosystem, promoting professional exchange, networking, and the international promotion of projects.

The individuals selected to represent Uruguay in this edition, which will take place in Barcelona from June 3 to 7, are:

• Elisa Algorta Bove — Gurises (Juan Campodónico, Blua, Davus, Niña Lobo, Ojosfinos)
• Matías Pizzolanti Amaro — Bisiesto and Sondor (Sofía Álvez, Ninguna Higuera, Camila Ferrari, Patuco López, Camila Sapin)
• Soledad Moreira Pisano — Quienes Son Productora (Milongas Extremas, Miel, Agus Mor, Rueda de Candombe, among others)
• Cristian Calace (Florencia Núñez)
• Laura López (Dos Tres Cinco, Abuela Coca)

Participation in this market will help strengthen ties with international agents, promote the circulation of Uruguayan music, and generate new development opportunities for national artists and projects.

This initiative is part of the Conecta program, an initiative of the National Directorate of Culture aimed at promoting the internationalization of Uruguayan music by supporting participation in strategic markets. For Primavera Pro 2026, the initiative is being carried out in partnership with Uruguay XXI as a strategic partner, in line with public policies to promote creative and cultural industries abroad.