Composer, sound designer, and teacher, Uruguayan Gonzalo Varela has found in video game audio a space where his passions converge: collaborative work, interactive storytelling, and the ability to move people through music. After studying composition and guitar at the University of the Republic, a Fulbright-ANII scholarship led him to specialize at Columbia College Chicago, a world leader in screen composition. That experience marked [...]

For Uruguayan studio Rubber Duck, the Game Developers Conference (GDC) is not only the biggest event in the video game industry, it is also the place where opportunities become reality. In 2023, its game Evil Wizard was presented at the country stand coordinated by Uruguay XXI and the Uruguayan Chamber of Video Game Developers (CAVI), and selected among the eight best of the event. That recognition marked a turning point in its international [...]

Los Carpinchos, the animated short film by Alfredo Soderguit, became one of the most acclaimed cultural highlights of the Uruguayan pavilion at Expo Osaka 2025, marking a new step in the internationalization of Uruguay’s audiovisual talent. The screening was part of the cultural program coordinated by Uruguay XXI for Uruguay Audiovisual, aimed at opening new markets for the country’s creative production. The piece, inspired by [...]

To successfully position their work, illustrators must understand how the publishing industry works, its players, and its processes.

The last module of the 2019 Export Skills Training program featured four companies that have successfully embarked on the path to exporting and were encouraged to share the challenges they overcame and their achievements.

One of the major challenges for exporting companies is how to market their products or services abroad. It is not just a question of resources or investment. New markets, where companies begin to export and sell their products, may have different habits and customs, and we are often unaware of their rules.

PagosWeb CEO, Carlos Caetano, clears up any doubts exporters may have when choosing e-commerce as a tool for selling to foreign markets.

Metalúrgica JHartwich, located on the country's coast in the city of Young, was founded in the mid-1960s to manufacture agricultural and forestry machinery.

China is currently Uruguay's main trading partner, and one thing Uruguayans can be satisfied about is that, moreover, this balance is positive, although Uruguay's exports so far are mainly concentrated in what might be called "raw materials": meat, wood, wool and soybeans. However, in recent years a trend has also developed with companies beginning to penetrate the Asian market with other products or services with higher added value. [...]

Exporting is a growth strategy used by companies—whether due to the limited size of the domestic market, because they’ve reached a saturation point locally, or because their products meet international standards with minimal adaptation. There are also companies that target specific markets that are highly receptive to national offerings but still underdeveloped within the country. This increases the need for [...]

The exporting company must offer something different, a specialization. This will give it greater certainty in finding its target customer. Specialization makes it much easier and more profitable to expand the company's reach, because it begins to sell boutique services focused on the target market and avoids competing with everyone else.

Estudio Claro was founded in 2008 as a business venture offering services to companies in Uruguay. Our focus was on designing commercial spaces, ephemeral architecture for trade show booths, and display units. Along the way, we realized there was demand for comprehensive space design; however, the development of that furniture was highly case-specific and didn’t offer much scalability. So, with the goal of making furniture sales [...]

No project can work without capital, so if we don't have it, we must find someone who does. First of all, it is important to understand that investors know that not all of their investments will be successful, so the first decision any entrepreneur must make is to overcome their fear of talking to this type of player.

In Uruguay we are playing a good game when it comes to wine exports. Why? In the first place because the identity of the production is totally genuine, and that is the differential of our wineries. We produce wines with proven quality, and the wineries, which are mostly family-owned, carry with them a lot of tradition and their own expressions. In the case of the Marichal winery, its first antecedent dates back to 1916, when my great-grandparents [...]

Participation in international fairs is the main instrument that an exporting company, like us, must consider to access international markets and should be taken into account in any internationalization strategy. In a short period, between 4 and 7 days, in one place, the fairs offer the possibility of exhibiting products, contacting directly with customers and suppliers and identifying new market trends. In 2001, after the "9/11", [...]

It is common for many Uruguayan entrepreneurs to have an export wish list. It is logical. When you think of the market in our country, you know that the possibilities are at least limited. However, many times companies do not finish doing their homework well in order to get out. It is common to see how steps are skipped running after this objective. For small businessmen the road becomes uphill. They are alone, with a lot of tasks. [...]

Estudio ESEExport by betting on quality, technology and human capital Estudio ESE was born in 2014 and from the beginning we decided to focus on the export of BIM services (Building Information Modeling). At present, our firm of Architecture and VDC (Virtual Design and Construction) has developed more than one million square meters, has managed to work with architecture, engineering and construction firms in the United States, in addition [...]

Entrepreneurs have a thousand things to take care of, and internationalization, especially for SMEs, is "one more thing" of the many that concern them. Even when expanding beyond borders is absolutely crucial to the survival or growth of our business, we know that it takes time to develop an export plan, or an internationalization plan. So why invest such scarce time in this plan? Here are eight reasons to think about it. The process [...]

"Commercial missions and international fairs have allowed us a personalized approach to potential clients and partners, consolidating the face-to-face meeting as a fundamental value to achieve the progress of the projects" Both in Uruguay and in the world, buildings designed for laboratories, research centers or for  pharmaceutical industry are highly qualified spaces, designed and thought to produce efficiency with a very specific [...]

The consolidation of Uruguay as a service exporting country is undoubtedly due to multiple factors. In our case, being a legal advice and services company, there is no doubt that the good reputation of the legal strengths in Uruguay is a key point and was fundamental to promote our expansion process. That reputation, highly valued abroad, greatly leveraged our export experience. The success of the work that our firm carried out in [...]

For more than 16 years I have been running an export promotion program with presence in Argentina and Spain but more than 25 years ago I am in foreign trade. I saw all kinds of cases, companies, challenges and illusions that aim  to the great achievement and challenge of internationalizing a company. Thousands were the cases with which I came across and entrepreneurs with whom I had the fortune to advise, train, guide and even accompany [...]

After carrying out the strategic plan, defining the sales objectives, making the selection of markets and establishing the best entry method, it is time to sell. But selling is much more than an expression of desire with a number in a sales plan. It is a commitment with ourselves, our partners or shareholders, our collaborators What are the main 3 problems to solve when internationalizing sales? Changes in consumer habits of the [...]

Furniture design studio created in 2009 by industrial designers Carlo Nicola and Agustín Menini. Poltrona 101, with which they participated in High Design 2016 (San Pablo, Brazil) and in Designjunction 2016 (London, England) The Results More than 10,000 units of furniture produced under the studio's license have been marketed in Brazil since 2012. The experience started by Menini Nicola has influenced other companies sector, to [...]

The challenge of exporting luxury foods Exporting a niche and high-end product requires an important investment, patience and a strategic line adjusted to reach the right audience, with the right messages. Estuario del Plata, through its brand Polanco Caviar, has achieved international recognition and access to the most demanding markets. This is the result of a path that combines technical / productive, commercial and management aspects.   RESULTS [...]

Since its formation, four years ago, RDA Engineering faced the challenge of gaining space in the global market for services associated with infrastructure projects. To achieve this objective, the firm aimed to have a team of professionals specialized in different areas and to implement an internationalization strategy that, so far, allowed it to work in the development of projects in 17 countries. The chosen path seems to be the right [...]

The field is not even between women and men in the world of work. There is a gap that responds to gender stereotypes, the way in which paid and unpaid work is distributed, a traditional labor structure, among other factors that affect the advancement of women in leadership positions, as well as their participation in certain industries. This is a global phenomenon that has a great echo in Latin American countries. In the case of [...]