URUGUAYAN MEAT, CAVIAR, WINE AND HONEY IN THE MAIN FAIR OF FOOD AND BEVERAGES OF ASIA
From March 6 to 9, Uruguay participated for the third consecutive year in the Foodex Fair in Japan, the main food and beverage event in Asia and the Pacific Rim. The participation was coordinated by Uruguay XXI with the support of the Embassy of Uruguay in Japan and the Uruguayan-Japanese Chamber.
Asia represents an increasingly important market for Uruguay's food exports: in 2017 they totaled more than USD 1,850 million, 36% more than in 2016.
On this occasion, the companies Cabaña El Oriental (Wagyu meat), Estuario del Plata (caviar), UnitedBreeders & Packers (agricultural production, livestock consignee), Los Nadies Bodega Almacén (wine), Aichi Uruguay S.A. participated in Foodex. (propolis, honey and grapamiel), Towines (importer of Uruguayan wines) and SupportJungleGroup (importer of oils).
On March 7, the Ambassador of Uruguay in Japan, César Ferrer, offered a reception that brought together the Uruguayan delegation with local importers. At the same time, on March 8, a seminar was held on Uruguay at the fair where Uruguay XXI, the National Meat Institute (INAC), the ex-ambassador of Japan in Uruguay, former Ambassador of Japan in Uruguay, KeikoTanaka, and the Foodex representative for Latin America will exhibit.
Foodex is the gateway to the Japanese market in particular, and Asian in general. The event is held since 1976 and annually receives more than 77 thousand people.
A quality exportable offer
Uruguay was present in Foodex with meat, caviar, wine and honey. The country produces food for almost 30 million people, with the potential to feed 50 million. The temperate climate, the quality and the vastness of the Uruguayan countryside, are natural factors that favor the development of the country's food industry.
The meat products of Uruguayan origin are positioned in the world in the premium range of high quality. Currently, Uruguay exports almost 70% of what it produces to more than 60 markets. In Uruguay, cattle are raised in the open, fed on natural pastures. Uruguayan meat is distinguished in the world because no hormones or chemical treatments are used in livestock.
To these attributes is added a mandatory traceability policy applied by law in 100% of cattle, for more than ten years. The system of individual electronic caravans allows the identification and monitoring of production. The vast experience of Uruguay in agro intelligence is also an added value of the production of honey, citrus, caviar and wine.
Uruguayan caviar is obtained in that natural environment that allows the breeding of sturgeon with techniques that reproduce the conditions of wildlife. The fish are fed naturally and raised in the river, without contaminants. The competitive advantages of organic farming have positioned the country as one of the main producers and exporters of caviar.
Uruguayan honey is produced according to sustainable practices: no use of repellents, toxic waste, or contaminants of any kind. The traceability of the product, added to a long export tradition, are some of its competitive advantages.
Uruguay is the first country in Latin America that owns all its georeferenced wine establishments. In addition to providing information on the origin and trajectory of the wine from the cluster to the bottle, the system indicates to the consumer the geographical location of the crop and the characteristics of the winery. Uruguayan wines have won major awards in international competitions endorsed by the International Organization of Vine and Wine (OIV).