Uruguay is on the radar of Chinese buyers

The country successfully closed its participation in CIIE 2023, consolidating its position as a valuable trade partner for the Asian country and marking a new milestone in bilateral relations.
Publication date: 13/11/2023

Uruguay culminated its participation in the China International Import Expo (CIIE) 2023 with outstanding results, consolidating its position as a valuable trade partner on the global scene.

Under the Uruguayan Ministry of Foreign Affairs and the investment, export, and country brand promotion agency, Uruguay XXI coordination, the country achieved a strong presence at the event, standing out for its natural, innovative, sustainable, and quality export proposal.

According to Uruguay XXI’s Export Promotion Manager, Pablo Pereira, the experience was highly positive. “Uruguay made a strong presence. The public was surprised with our proposal, and many buyers were already informed about Uruguay and willing to do good business with the companies that accompanied us,” he said.

Pereira highlighted the relevance of participating with the National Meat Institute (INAC), which set up its pavilion to promote Uruguayan meats, and with the Uruguayan Embassy in Beijing, with the active support of Ambassador Fernando Lugris.

The cultural interventions at Uruguay’s stand attracted the public, who enjoyed tango exhibitions and wine, cheese, and dulce de leche tastings.

Uruguay’s participation in CIIE highlighted the country’s reliability and certainty based on its legal, economic, and social stability, transparency, sustainability, and world-class infrastructure.

Uruguay showcased its diversified export offer, from foodstuffs such as meat, dairy products, and wines to the ICT and services industry.

China, one of the leading destinations for Uruguayan exports, has strengthened its commercial ties with Uruguay. In 2023, which marks 35 years of diplomatic relations, participation in CIIE has been key to fostering business partnerships and expanding Uruguay’s presence in the Asian market.

The next step in this intense relationship with China will be the visit of Uruguayan President Luis Lacalle Pou with a delegation of business people at the end of November.